Do you have difficulty remembering names? Have you ever been introduced to someone, and a moment later you can’t remember their name? If you’ve ever spent the rest of the event or evening avoiding someone because you are worried that you may have to introduce them to someone, you know how embarrassing this can be.

Don’t worry. Difficulty remembering names is very common. We often miss someone’s name when we are introduced, because we are thinking about the impression we are making. We aren’t focused on the other person, and we never even get their name.

But remembering people’s names is important, both in our business and our social lives, because when someone takes the trouble to learn and remember our name, we feel special. We think highly of that person, because he or she makes us feel valued.

Here are some tips to help you establish a mindset for remembering names.

1. When you are introduced in a business setting, give the person your full attention. Repeat the name as soon as you hear it, and try to visualize it written down. Use the name in the introduction. “It’s nice to meet you, Mr. Adams.”

2. Introduce yourself clearly. Pause between your first and last name. Chances are people will say their names more clearly as well.

3. Make sure you get it. If you didn’t catch the person’s name, ask them to repeat it. Say it after them to make sure you got it right.

4. Ask for help. If the name is unusual or difficult to pronounce, ask the person to help you pronounce it correctly. They will feel flattered that you care.

5. Use visual aids. Check their name tag and business card. Seeing a name in print makes it easier to remember. Keep a notebook handy, and write down the name as soon as you can.

6. Rule of 3: Use the name three times in conversation. “Nice to meet you, Steve.” “Where are you from, Steve?” And “It’s been a pleasure talking with you Steve.”

7. Here’s a tip for using name tags to help you remember names. At a business event, pin your name tag on your right shoulder. When you shake hands, people naturally turn slightly, and they will see your name tag easily. If you can’t see their name tag, you can ask about it in a humorous way. Seeing the name will help you remember it.

You are invited to use these tips to help you remember people’s names.

You’re also invited to receive a free report: “Breakthrough Communication Skills” packed with powerful tips for business success, at http://www.ImpressforSuccess.com when you join my Communication Capsules newsletter.

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From Lynda Goldman, business communications and etiquette consultant and author of 30 books, including How to Make a Million Dollar First Impression.